Designing a USP for Your Business

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.

The USP, or unique selling proposition, formula was developed by Rosser Reeves, an ex-copywriter who became head of the Ted Bates agency in New York. He wrote an excellent book, largely dealing with this theory but also covering other aspects of advertising, called Reality in Advertising.

To establish your USP, you compare your product or service with your competitors. Then you determine one feature you have which no one else can offer. This is your unique selling proposition. It is this which you must promote singlemindedly.

A 1987 issue of Marketing Week, the British trade paper, gave a wonderful example of how little the average marketing executive understands the phrases he deploys with such gay inconsequence. The subject was 'Store credit cards'. A bank executive said: The whole point of a Marks & Spencer, Boots, Dixons or even Fortnum & Mason card is to bring people into the store - and to provide a bit of a LISP' (my italics).

How a credit card can be a unique selling proposition when the same facility is offered by any number of retailers is difficult to comprehend. It reminds one of people who refer to things as being 'rather' unique, or 'fairly' unique. Here are some typical USPs:
'Cleans your breath while it cleans your teeth.'

Colgate toothpaste. 'The too good to hurry mint.' Murraymints. 'There's more for your life at Sears.' Sears Roebuck. 'It ain't fancy but it's good.' Horn & Hardarts. 'The mint with the hole.' Polo Mints. 'It takes a tough man to make a tender chicken.' Perdue Chicken

And, finally, another gentleman in the chicken business: 'It's finger lickin' good.' Colonel Sanders

One of the problems with the USP is that you sometimes have to rely upon some pretty trivial points of difference to arrive at your proposition - as you can see from the list above. And although, for simple products a good USP may often supply a successful selling idea, I think it is difficult to arrive at one for complex services such as American Express or The Consumers Association.

However, comparing yourself against your competition to discover what USP may exist is a great aid to clear thinking. For example, I was able to improve results for Odhams' Kathie Webber Cookery Club by writing a headline which was simply a personal way of expressing a USP: `My cookery cards mean you control your weight without giving up luscious food you love to eat.' This did well in the UK, and even in France, home of gastronomy. Moreover, subsequent approaches to selling this product revolved around this original thought. ====

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LiquidationLinks Helps Liquidate Inventory

Liquidation Links Asset Recovery Specialists can handle and purchase an immense amount of inventory at a negotiated price. Liquidation Links will efficiently handle all the logistics after the inventory is ready to be purchased.

LiquidationLinks takes over all the returned merchandise that a retailer, manufacturer, Distributor, has an excessive amount of. Thereafter we handle all the Logistics from freight as well as customs into the U.S or from the U.S into Canada. Liquidation Links has inventory in the U.S as well as Canada.

Products Liquidation Links carry are primarily Consumer Electronics, but we do Handle, House ware, Food &Beverages, Apparel & Fashion, Hard goods, Computer Hardware & Software, Excess Inventory, Furniture, Health & Beauty, Toys, Jewelry.

LiquidationLinks can help your company turn inventory/assets in to working cash for your company. Liquidation Links can move a tremendous amount of overstock inventory in a short amount of time. Liquidation Links also offer wholesale bulk pricing on all types of electronic merchandise and gaming consoles.

Liquidation Links headquarters are located in Canada; however we deal in the USA as well as CA. LiquidationLinks uses it’s international connections and network to help you unload the merchandise and inventory that you need to Liquidate.

Contact Liquidationlinks and discover a more effective way to liquidate inventory.

How to get a free PS3

Games are the important part of today’s entertainment industry. If you ever played the PlayStation-3 games. These games are quite amazing, Thanks to the internet, it's now possible to get free gadgets, including free PS3s, free iPod, free iPhone 3Gs, and more, using a new and 100% genuine business model. Now you can download the latest model of PS-3 games without any cost.

If you are looking for some of the best free PS3 games then look no further, Just take a review of some sites that can let you download free PS-3 games only you need to make a closer look on the version and the functionalists of the games. Be sure that there is no any hidden cost included meanwhile the process of downloading the game. You’ll save a lot amount of money and time to download these free PS-3 Games.

One more thing is that you will get amazing support from the free download sites and you will get step by step directions on how to download the best ps3 games for free without waiting for hours and hours. If you want to get the free wii, you need to try any one of the many advertisers offers posted on the site. Just let your friends know about this site and get you free Wii.

Directory Submission for Web Promotion

Directory submission is the easiest way for web site promotion, through the directory submission, your web site link is automatically generated on the web. Web directory can generate traffic for your web site, the symbol of good web directory is, its all the categories is well classified according to the topics. Some general web directory allows adding link without reciprocal these types of directory basically used for business process and call business web directory. Mostly business directory comes under the search engine list these feature of business directory is relay good for your website which is help to increase the page rank and traffic of the web site.

A quality link directory must be optimizing for search engine with SEO friendly that’s why its gain the high page rank. SEO friendly directory accept only good website link which is well organize by professionally, it also not accepting the duplicate link. A web directory which is no need of reciprocal beside of your site which is you added on it this is called 1-way link it is best for your site.

A general web directory needs to be updated regularly like remove bad link regularly. The web directory that contains all of these characteristics together is of higher quality and that is the web directory you want. A directory like this can drive traffic and page strength to your site.

Plumbing Services in Sydney

Plumbing is a very necessary process meanwhile the development of house because everyone wants running water, clean clothes, flushing toilets and hot showers these latest conveniences are the benefits of plumbing systems. Plumbing devices are complicated and sometimes these devices can be a harrowing sight specially when you are in a rush to work.

Such times are for a good plumbing service from a reliable and efficient plumber who charges a reasonable rate for the job. There are many plumbing service providers in Sydney who are providing trained sydney plumber.

sydney plumbing experts offer very fast plumbing services from repairing pipes and toilet flushes to installing new systems in kitchen and bathrooms in affordable prices. Plumbers are trained about what they need to do so when something damaged then don't disturb or try to maintain this. Some places are very critical and plumber sydney do this in their professional way.

There are some other precautions that are very effective whenever you are in these types of situations. Like if it is a leaking water pipe, then you have to turn off the main shut-off valve, which is normally located outside your house. The bottom line is to stop the water supply until the problem is taken care of.

Technology And Plumbing

Plumbing first made its way into urban communities while the Romans and the Greeks were the powerful empires of the world. Plumbing was used by the Romans and Greeks for the public bathing houses that were so popular. Aqueducts came into fashion while the Romans were in power and they were used to carry clean water to the bathing houses and take the dirty water away. The Roman aqueduct system was used until the 1800s when advances in technology started a replacement process of the aqueducts by piping systems located underground.

Pipes were constructed mostly from lead during ancient times and aqueducts were pieced together from stone and clay. However, this is no longer the case in modern times. Today, steel, brass, copper and plastic are the most popular building materials for plumbing and piping systems. Lead is no longer used to make pipes because the toxicity of lead is considered to be too high.

The bath houses that the Romans enjoyed are considered the predecessors of plumbing as it currently exists. Originally, public bathing only occurred while the sun was up because the bath water was only replaced once each day. Remember, it was not until long after the Roman Empire fell that bacterium was discovered and the western world learned how diseases were spread with the obvious implications on bathing and personal hygiene. In Roman times, one water change each day was all they thought they needed.

The modern toilet is, arguably, more important to many modern UK citizens than the aqueducts of the Roman Empire. The toilet that most western citizens are familiar with in today's society was first built in Mohenjo-Darco in approximately 2800 BC. This toilet consisted of a pile of bricks upon which a wooden seat was fixed. These "modern" toilets were only available to the highest members of society and, in fact, would not be used by the masses until the 1800s when the western world adopted them.